Ribena Blackcurrant Concentrate. [17], A sparkling version released in 2011 but discontinued in 2014 was brought back to supermarket shelves in 2020, launching in two flavours, blackcurrant and raspberry. GSK Australia last week dobbed itself into the Australian equivalent of the Commerce Commission, admitting it had been misleading in its Ribena claims. Anna Devathasan (left) and Jenny Suo revealed Ribena's real vitamin C levels. A rich source of vitamin C. Ribena Blackcurrant Concentrate. In court this afternoon, Judge Phil Gittos fined GlaxoSmithKline and ordered the company to place half-page corrective advertisements in the Herald, Dominion Post, the Press and Otago Daily Times. But then the television consumer affairs show Fair Go picked up the story and suggested the girls take their findings to the Commerce Commission. He said the advertisements' wording needed court approval and would have to run at least twice within the next month. Ribena Sachet Blackcurrant Ribena is not only a nutritious juice drink but can also be eaten as a healthy snack. [8], Through the years GSK and its predecessors developed many soft drink versions of Ribena but it retained an image as a "healthy food" in the UK and other Commonwealth countries. They discovered that the "Ready to Drink Ribena" product they tested had undetectable levels of vitamin C, counter to the brand's reputation and advertisements which said that "the blackcurrants in Ribena contain four times the vitamin C of oranges". The most significant is vitamin C. In fact, blackcurrants carry four times the amount of vitamin C as oranges, and double the amount of antioxidants as blueberries. The company appeared in Auckland District Court to face charges alleging 15 breaches of the Fair Trading Act. The amount of vitamin C content in food can be found out by titrating with an oxidising agent, e.g. Rich in vitamin C. Contains real fruit juice. By 2013, the brand was widely regarded as a soft drink. We're passionate about which berries are special enough to make it into Ribena. Ribena Concentrated Blackcurrant Squash, made from delicious British Blackcurrants, rich in vitamin C and contains no artificial colours or artificial flavours. Note: You will need to bring a powdered or liquid drink, health product, fruit samples, or other commercial sample to lab for vitamin C analysis.You will need enough to make 500 mL of sample for use in 3-5 titrations. Ribena (/raɪˈbiːnə/ rye-BEE-nə) is a British-origin brand of blackcurrant-based uncarbonated and carbonated soft drink and fruit drink concentrate. The readymade version was advertised with the phrase ‘the blackcurrants in Ribena contain four times the vitamin C of oranges’. It admitted that its cartoned Ready To Drink Ribena, which it claimed had 7mg of Vitamin C per 100ml, in fact had no detectable Vitamin C content. GSK's TV advertisements claimed "the blackcurrants in Ribena have four times the vitamin C of oranges". The benefits of vitamin C … The charges, brought by the Commerce Commission, arose from an investigation by Pakuranga College students Anna Devathasan and Jenny Suo into the vitamin C levels of the popular Ribena drink, which has sales of about $8 million a year. [1], In 2013, annual worldwide sales were around £500 million. “For example, each bottle of 500ml Ribena is packed full of 37 blackcurrants, which are naturally rich in ascorbic acid, commonly known as vitamin C. This was in response to growth in the flavoured carbonate market that year. The pair put the matter out of their minds, until the prosecution made the news about a month ago. Carters was bought out by the Beecham Group in 1955. Pasukan Ribena Malaysia . they all want to be Ribena blackcurrant concentrate when they grow up. Peraduan Ribena Loket Emas telah tamat. High school students Anna Devathasan and Jenny Suo in 2004 tested the drink against advertising claims that “the blackcurrants in Ribena have four times the vitamin C of oranges.” * The Commerce Commission said television advertising claims about the amount of vitamin C in Ribena were misleading. Just Juice products contained levels of about 72mg. Methods for the detection of vitamin C involve titrating it against a solution of an oxidising agent. Many fruits and vegetables contain vitamin C, but cooking destroys the vitamin, so raw citrus fruits and their juices are the main source of ascorbic acid for most people. iodine. Beecham, a company that has been part of GSK since 2000, bought the brand in 1955 and developed many soft drink versions. From 1942, almost the entire British blackcurrant crop was made into blackcurrant syrup (or cordial), almost all of it manufactured by Carters, and it was bought by the government and distributed to the nation's children for free, without the Ribena brand name, giving rise to the lasting popularity of blackcurrant flavourings in Britain. The company also admitted it may have misled customers in advertisements saying the blackcurrants in Ribena syrup had four times the Vitamin C of oranges. Claims about the Vitamin C content of Ribena blackcurrant fruit drink products* may have misled consumers, its manufacturer GlaxoSmithKline Australia Pty Limited, has admitted. He said publicity of the story through television news coverage would be enough. The girls' discoveries have also scored a hit in Australia. Our blackcurrants are high in Vitamin C. We know every farm where our crops are harvested so from bushel to bottle we ensure only the finest blackcurrants make it … The chemical name for vitamin C is ascorbic acid. In April 2018, in the United Kingdom, Ribena's longstanding recipe was changed by the addition of artificial sweeteners in response to the introduction of a sugary drinks tax by the UK government. A rich source of vitamin C. Ribena Blackcurrant Concentrate. No artificial colours. Production moved to the new Royal Forest Factory[6] at Coleford in the Forest of Dean in late 1947, where production takes place today. Ribena Taste the Ribena Goodness. "It has self-reported the discrepancies to the Australian Competition and Consumer Commission and provided court enforceable undertakings," ACCC Chairman, Mr Graeme Samuel said today. Before it became the fruit juice drink everyone loves today, it was known as a source of Vitamin C for children. Eat healthy. [10] In 2003, the Food Commission in the United Kingdom criticised the sugar levels in regular Ribena as contributing to childhood obesity. [citation needed]. [1][16] The eventual sale to Japanese company Suntory for £1.35 billion was announced in September 2013. The girls at first got short shrift when they took their observations to GlaxoSmithKline. Sila pengumuman keputusan di Facebook Ribena Malaysia pada hari 30th May, 3pm. No added sugar. [5] The blackcurrant variety was found to contain high levels of vitamin C. The drink was launched in 1938 under the name Ribena (from the botanical name for the blackcurrant, Ribes nigrum). [2], Ribena was originally manufactured by the Bristol-based food and drink company HW Carter as a blackcurrant squash. Given Ribena's advertising claims that "the blackcurrants in Ribena have four times the vitamin C of oranges", they were astonished and wrote to … Each serving of Ribena provides at least 80mg of Vitamin C, providing 100% of your RDA for Vitamin C. The serve size does vary with pack size, so please check the back of pack for the serve size on the pack that you have. The Commerce Commission had pushed for a fine between $275,000 and $350,000 and corrective television advertising. 95% of all Britain's blackcurrant make it into Ribena blackcurrant concentrate. It is, however, misleading as it implies the Ribena itself has four times the Vitamin C of oranges and that is what they were fined for. Highly popular, the brand is rooted in the hearts of many in Singapore, with almost everyone fondly reflecting upon Ribena as their favourite childhood drink. Britain's blackcurrants have one thing in common ? Dr Vernon Charley was a leading scientist at The University of Bristol who developed Ribena after becoming aware of the high levels of vitamin C that blackcurrants contained. Get your daily dose of Vitamin C from RIBENA. That year, GSK sold Ribena and another consumer line, Lucozade, to the Japanese multinational Suntory for £1.35 billion. [15], By 2013, the brand had annual worldwide sales of about £500 million. Ascorbic acid or vitamin C is a natural antioxidant in fruits and vegetables, but the European Commission permits its use as an additive in juices, jams, dairy products and other foods. [3]:132–133 Development research into pure fruit syrups for the manufacture of milkshakes had been done at the Long Ashton Agriculture and Horticulture Research Station in North Somerset using a pectinase enzyme process; Ribena was essentially invented there by Vernon Charley, a scientist at the University of Bristol[4] in 1933. [14], In 2007, a study conducted by the Australian Consumers' Association for Choice magazine in January 2007 reported that blackcurrant juice (from concentrate) only constituted 5% of the Ribena fruit drink product. The opinion was upheld by a hearing in the High Court. [11], In 2004, two high school students in New Zealand conducted a science experiment to determine the vitamin C levels of their favourite fruit drinks. Britain's blackcurrants have one thing in common ? Kekal Sihat & Sentiasa Bahagia dan Nikmati Ribena yang mengandungi Vitamin C bersama Keluarga di Hari Raya Selamat Hari Raya . The quote was, "the blackcurrants in Ribena contain four times the Vitamin C of oranges". Quantity : 10 ziplock packs X 40g ( 1 packs = 20 Pastilles ) Each Pastilles contains 30mg of Vitamin C. Ingredients: They calculated that each 100ml of Ribena contained about 22mg of vitamin C. Just Juice products contained levels of about 72mg. Nor is Ribena the first much-loved product to suffer from the anti-sugar campaign. In the reaction, vitamin C is oxidised, while iodine is reduced to iodide ions. TallGuy 03:06, 4 April 2007 (UTC) That was the misleading claim which relates to the syrup. The "four times" claim. [1] In April 2013, GSK put Ribena, along with Lucozade, up for sale to focus on its pharmaceutical business. Enjoy Ribena. Lawyers for the company told the court it had not deliberately misled the public and it had now changed its testing procedures. - NEWSTALK ZB, NZPA, NZHERALD STAFF, Aussie giant's $5b takeover play for Vodafone NZ owner, Auckland Real Estate Trust eyes expansion, Market close: NZ stocks a stone's throw away from record, Opinion: Beehive a symbol of NZ's polluting past, Kiwi kids slide further in maths and science, UK gives first doses of Covid-19 vaccine as world watches, Barry Soper: Trevor Mallard's rape accusations could have been his undoing. 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